NAPO New York

NATIONAL ASSOCIATION OF PRODUCTIVITY AND ORGANIZING PROFESSIONALS

Lunch and Learn

  • May 05, 2020

Honest and Effective Marketing Strategies that Work Even in the Middle of a Crisis 

Speaker: Susana Fonticoba of Clear Path Marketing

During our current crisis, there are many who are suffering financially and with their physical and mental health. So how can we possibly continue marketing our business (and encouraging our audience to buy) when we feel insensitive and uncomfortable? The truth is that there is a simple strategy and the good news is that it already matches your mission.

We will be discussing:

  • Do we stop, slow down or continue marketing?
  • Is it appropriate to ask for business when everyone is wrapped in fear?
  • What’s the message my audience needs to hear right now and tomorrow?

Susana is President of Clear Path Marketing in NJ. She partners with entrepreneurs who want to implement a business building process that leads to profitability. She is a business strategist, helping clients attract ideal clients, clarify their unique value, build repeatable processes and find joy in their business.

As an entrepreneur of 16 years, Susana has experienced it all – and shares her journey, humor and knowledge with small business owners at conferences, chambers of commerce, associations and entrepreneurial groups.

Susana is a Board Member of a NJ Chapter of the National Association of Women Business Owners, and as an Elder of her Presbyterian Church.

This free event is open to all members.

Registration is required; the Zoom meeting registration link has been emailed to members.


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