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Chapter Meeting

October 2, 2017 6:00pm to 8:30pm

Location: Cicatelli Associates, 505 Eighth Avenue at 35th Street, 20th floor

As the owner of an organizing business, you want people to know what that means and tell stories about how your services make a difference in people’s lives, at work and at home. You want to get people to talk about our profession and why being a member of a professional association like NAPO-NY is important.

In this session, you’ll learn the ins and outs of public relations, one of the most effective and affordable tools in the marketing mix, which if used properly, can lead to valuable professional exposure. Specific topics include:

  • Definitions and differences between public relations vs. advertising
  • Garnering media coverage for Professional Organizers & NAPO-NY & you!
  • Developing a media list
  • Elements of compelling press materials
  • Making your website media friendly
  • Leveraging PR results

Julie Livingston is founder and president of WantLeverage Communications, a public relations and business development consultancy based in NYC. By leveraging her expertise and contact network to devise initiatives that increase brand awareness and credibility resulting in high visibility media placements, strategic alliances, content contribution opportunities and more for a wide range of clients. A three-time board member of New York Women in Communications, she holds a BA from CUNY/Queens College and an MS in Communications Management from Syracuse University’s Newhouse School of Public Communications.

GUEST POLICY:

Non-members may pre-pay a meeting guest fee online — $25 for non-members, $15 for NAPO national members who are not NAPO-NY members — to attend monthly chapter meetings. You may also pay by check or cash at the door. If paying by cash, correct change is always appreciated.

2017-10-02 22:00:00